I identify the target segments and customer needs that can be best served. I design the value proposition together along with all aspects of the business model by partnering with other areas of the business (e.g. Marketing, Sales, Legal)
I define the tree of metrics that help measure the success of the product. Including implementing and customising the right analytics tools
I minimise waste by ensuring customers problems are fulfilled and stakeholders are on-board by means of creating prototypes and getting feedback from users and business stakeholders ahead of development
I create a Product Roadmap that balances effort between new features, optimisation of existing features and maintaining the current technology infrastructure (technical debt, bug fixes).
I will drive product development by leading cross-functional teams, creating and managing the Product Backlog, and planning for releases.
I ensure stakeholders are engaged throughout product development, ensuring their interests are well covered. I put an emphasis on communication providing transparent updates
At EY, I led the development of an innovative AI-powered web-based service from the early stages of product strategy. This service enabled EY customers to automate the preparation, review, and filing of VAT tax by automatically analyzing and identifying the correct VAT code for their hundreds of thousands of invoices.
While working for The BIO Agency, I led the product delivery of the B2B eCommerce Platform of Arrow, a global retailer of electronic components with $26 billion in revenue. I led a team of 5 business analysts and 5 development teams to completely revamp the platform from scratch.
At my own startup, I launched a social network for soccer enthusiasts with a 20-strong cross-functional team, along with a physical souvenir and memorabilia product.
Created Green Man Gaming's Subscription and Loyalty Programs. Produced prototypes for gathering feedback from users and business stakeholders. Spearheaded development of a Minimum Viable Product (MVP). Track conversion funnel of live product.
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